Content Vs Digital Strategies
A standalone digital strategy is often not sufficient for many brands as digital can sometimes be seen as the younger sibling to the business objectives. This means that content being produced does not...
View ArticleIs the Hype about Programmatic Branding Founded?
Having recently moved from London to Sydney I was surprised at how consistent the conversations and media strategies are. Discussions that were being had with a number of clients in the UK about how to...
View ArticleHow to Create a Killer Digital Campaign
First things first, there are no secret recipes for success. There is however a real benefit in understanding how to set up a business in order to breed success. Speaking from an agency perspective the...
View Article5 Ways to Turn First Party Data into New Business
A study by eXelate in early 2013 discovered that over 60% of advertisers buying media programmatically do so with a preference for third party data. They went further by saying that CRM and 1st party...
View ArticleTechnology – Change or Die
The reason I find the fast moving nature of the digital industry exciting is not just because the technology can do what it can do, but how it enables consumers and businesses to interact. But all this...
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